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The Man Behind the Cifra 3

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Gino Valle is a world-renowned architect, designer and painter, who was born into a family of designers and artists, which probably explains why he University Institute of Architecture of Venice, and graduated in 1948 and in that same year, he followed his father’s footsteps, studying under him and his sister for some years. Interested in establishing relationships between people and simple objects, he later worked with major companies such as Zanussi, where he designed the plate refrigerator, which served as a breakthrough in consumer appliances at the time. In 1945, he began working with Solari lineadesign on their popularized flip clock, the Cifra 5. The electromechanical flip clock won the “Compasso d’Oro,” in 1956. With the help of John Myer, Valle elevated the clock with rollers and forty flaps, containing digits and letters and at the end of the sixties, he created the Cifra 3 – which is displayed in railway stations and airports around the world.

 

 

The Making of the Cifra 3

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The Cifra 3 is more than just a clock; it carries the ability to connect people from all over the world and it has done so since 1960. According to its website, the Cifra 3 is “considered one of the highest expressions of technology and creative design combined, between an engineering and communicative power.” Designed by Gino Valle at the end of the sixties, the Cifra 3 is recognized as a twentieth century design icon all over the world. It is a table clock with white digits on a black background and its lettering has a distinctive typeface for hours and minutes, which was chosen by follow industrial designer, Massimo Vignelli. Its functioning has remained unchanged since 1966. With the help of Belgian inventor, John Myer, they gave the Cifra 3 a voice, using the flap system design, as well as its distinctive flipping sound, which also serves as an active representation of the incessant flow of time. Noted as one of the greatest inventions and designs in the 20th century, the Cifra 3 is included as a permanent collection at the Museum of Modern Art in New York City, as well as the Science Museum in London. 

 

 

 

 

 

 

 

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The History of Solari

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Solari is an international brand that holds a strong authority in the business of time and industrial clock making. Created in Pesariis, Italy, in 1725, the company was initially known as the “Old and Awarded Tower Clock Company,” but it has managed to tower above that perception with its innovative range of designs.

For over two hundred years, Solari continuously redefines how people view and see time, using cutting-edge products and technology that still encompass Solari’s traditional aesthetic, ethos and history, which can be seen all across the world in major transportation hubs today.

 

 

 

 

 

 

TWA Terminal, JFK Airport From an architecture icon to a boutique hotel

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If you have landed at JFK Airport in New York City, you’ve probably seen the Trans World Airlines (TWA) Terminal. Built in 1962, the shapely building was designed by Eero Saarinen to usher in the Jet Age. Designated a New York City landmark in 1994 and placed on the National Register of Historic Places in 2005, it has been unused for the last 14 years because it couldn’t fit modern aircraft.

However, the terminal was going to be given a new life—as a boutique hotel. Due to its historic status, the building’s exterior will remain untouched, but the interior will be given a full makeover.

When renovated, the new 40,000 sqf. facility will have 505 guest rooms, a 10,000 sqf. observation deck, six restaurants, multiple bars (which the original terminal also housed), a fitness center, and conference space.

The building, with its distinctive design, has had its share of memorable pop culture moments. It was featured in Leonardo DiCaprio’s Catch Me If You Can. It also was where the Beatles entered the US for the first time, in 1964.

One of the main features of the terminal is the split-flap display Solari designed by architect Gino Valle and enclosed into the unmistakable oval shell designed by Eero Saarinen, completely covered with white tiles made by the famous italian mosaic school of Spilimbergo.

In the same year, in 1962, the remote alpha numeric indicator  for airports and railway stations of Solari won the Golden Compass, the second after that of 1956 for the design of electro-mechanical clock digits snap, Cifra5

Terminal Detail

Split-flap Display Solari designed by architect Gino Valle

Waiting Lounge with Solari Split-Flap Display 

 1962 Advertising

2016 Advertising

Solari Enters Restaurant Champeaux’s Kitchen A wall-menu in the new brasserie

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Solari Lineadesign entered into the kitchen of Champeaux.

The “Restaurant Champeaux” is the new brasserie in Paris which, in just over a month after opening, is already a success and a staple destination. The Champeux name derives from that of an old Paris restaurant opened in the year 1800 in the Place de la Bourse, which Emile Zola, a French writer, wrote about at the beginning of his novel “L’Argent.” This restaurant is located in the first district under the canopy of the Forum des Halles, one of the trendiest regions in the French capital.

Like a metronome of the brasserie life, the scoreboard at Solari palette, which is 8.6 meters long and 1.5 meters high, flows and is in direct interaction with the kitchen. It also displays menu listings, provides timing for food and drink arrival, lists dish specials and it also showcases the Chef’s favorite food preferences. During the day, the board is constantly changing according to the times, while products are being created in the kitchen, thanks to the technology that has made the Solari company known worldwide, such as the vane roller system, which was patented in 1966.

Its unmistakable sound accompanies travelers in airports, stations and subways around the world. Those who want to take home a piece of this monumental atmosphere, can do so thanks to Solari Lineadesign, a company that revolutionized the notion of time from the sixties with the creation of the Cifra 3 and the Dator 60, which were designed by the late Gino Valle.

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